Agree with this, except maybe the bit about competing on pricing. I think it risks becoming a race to the bottom which benefits none of the competitors. Better to compete on features (as you suggest), quality, service, even messaging/style which may appeal to a particularly under-served segment of the niche.
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Agree with this, except maybe the bit about competing on pricing. I think it risks becoming a race to the bottom which benefits none of the competitors. Better to compete on features (as you suggest), quality, service, even messaging/style which may appeal to a particularly under-served segment of the niche.
Agreed. I didn't imply to burn the price but if you can operate at a lower cost then reflecting that in the prices can bring along more customers.