The purpose is to have a dialogue about what we are building - admittedly it makes more sense with a voice over explanation.
Yes, "now" is a niche filled by doingtonight. It also highlights trends in the market that doingtonight builds on (blogs > twitter, kodak gallery > instagram, etc).
Similarly, "then" portrays the problems we are trying to solve (or markets we are trying to make more efficient) all within the context of "life at night".
Comments
The purpose is to have a dialogue about what we are building - admittedly it makes more sense with a voice over explanation.
Yes, "now" is a niche filled by doingtonight. It also highlights trends in the market that doingtonight builds on (blogs > twitter, kodak gallery > instagram, etc).
Similarly, "then" portrays the problems we are trying to solve (or markets we are trying to make more efficient) all within the context of "life at night".