I don't see the failure in Twitter. It's a platform capable of influencing elections, that's definitely worth more than people think.
In a functioning democracy, every platform influences elections. Twitter isn't special in this regard.
Advertisers want control
They want things that don't actively damage their brands. That's not the same thing.
Why do you think You tube removed the downvote counter?
My guess is "seeing downvotes lead to less engagement". But as I've not seen the discussion, that's a guess.
If crowds of people are allowed to freely light a brand on fire on Twitter, why would they pay to advertise there?
They could do that before he bought it.
Meta paid like 22 Billion for WhatsApp which is hardly bringing in revenue.
The actual revenue is not published, but is claimed to be at least $1 billion/year based on the preceeding quarter:
"""Alice Newton-Rex, WhatsApp's vice president of product, told the Financial Times in late September 2024, that "paid messaging is a bit earlier in the journey, but it's also doing well, and we've passed a $1 billion run rate."""" - https://www.investopedia.com/articles/personal-finance/04091...
That said, nobody's going around saying "gosh what a great investment decision by Zuckerberg, he nailed this one", if they're saying anything at all it's usually along the lines of "huh, is this a monopoly issue?"
Comments
In a functioning democracy, every platform influences elections. Twitter isn't special in this regard.
They want things that don't actively damage their brands. That's not the same thing.
My guess is "seeing downvotes lead to less engagement". But as I've not seen the discussion, that's a guess.
They could do that before he bought it.
The actual revenue is not published, but is claimed to be at least $1 billion/year based on the preceeding quarter:
"""Alice Newton-Rex, WhatsApp's vice president of product, told the Financial Times in late September 2024, that "paid messaging is a bit earlier in the journey, but it's also doing well, and we've passed a $1 billion run rate."""" - https://www.investopedia.com/articles/personal-finance/04091...
That said, nobody's going around saying "gosh what a great investment decision by Zuckerberg, he nailed this one", if they're saying anything at all it's usually along the lines of "huh, is this a monopoly issue?"