It is the hobbled version of uBlock origin, missing features.
It may do about the same for general ad blocking now. But, advertisers are now aware there's much less potential to drive people to heuristic-capable ad blockers because that now requires more than "install this plugin".
So now, they can be more aggressive about going around ad blockers.
Comments
As nobody has linked to it jet https://chromewebstore.google.com/detail/ublock-origin-lite/... That is the v3 manifest version of uBlock origin by the same author.
In my couple week usage it's the same in blocking as uBlock Origin.
It is the hobbled version of uBlock origin, missing features.
It may do about the same for general ad blocking now. But, advertisers are now aware there's much less potential to drive people to heuristic-capable ad blockers because that now requires more than "install this plugin".
So now, they can be more aggressive about going around ad blockers.