one thing to note about virality is that users only share if they care about you/your company/your product.
so, you're not giving your potential users any hint of what you're up to and on the other hand expect everybody tell their friends about it.
your twitter account seems to be 1h old and your website tells me that you will launch in 6 and a half years, which most people interpret as you say/plan/hope/... to launch at that time.
seriously, if your idea is good people will copy you. cope with it.
once again, execution is what matters. and the good thing about this is, that execution can't be copied that easy.
if you ask me do the following:
start a blog. write about what you do every day (product, idea, company,...). follow people of your field on twitter. tweet every day.
don't tell anyone you won't reveal more details because you'll be copied. (a little secret (sorry to be that direct): it makes you look either unprofessional or like a jerk. you don't want both i guess.
tell everybody about your awesome idea. you'll get valuable feedback from people you wouldn't expect it.
If you go lean, revenue is everything. You start with something small, you fight to get every single customer, you grow with every project, staffing up another developer or sysops engineer paid from your own pocket to do a bigger project than the past one, trying to get your "side-product" ready to not be dependent of more projects at some point...
And then, you've the Double Stealth. Why bother with revenues, if VCs are throwing money at you? Why bother with customers at all? Why bother with products? Hell, why not just completely hiding what we do, as long as the money is flowing? Problem? :D
i kind of understand your point. the problem i see is that it might make you think you're doing something amazing while not receiving and adapting to customer feedback.
so in the end it's very linkely to build something that people don't care about or don't need.
this would be perfectly fine if you'd use your own money. but your investors invest in you because they want their money back plus profits.
so, you're right. now you're fine. but when the money or money or both are gone you get into trouble if there's no revenue and profit.
Comments
one thing to note about virality is that users only share if they care about you/your company/your product.
so, you're not giving your potential users any hint of what you're up to and on the other hand expect everybody tell their friends about it.
your twitter account seems to be 1h old and your website tells me that you will launch in 6 and a half years, which most people interpret as you say/plan/hope/... to launch at that time.
seriously, if your idea is good people will copy you. cope with it. once again, execution is what matters. and the good thing about this is, that execution can't be copied that easy.
if you ask me do the following: start a blog. write about what you do every day (product, idea, company,...). follow people of your field on twitter. tweet every day.
don't tell anyone you won't reveal more details because you'll be copied. (a little secret (sorry to be that direct): it makes you look either unprofessional or like a jerk. you don't want both i guess.
tell everybody about your awesome idea. you'll get valuable feedback from people you wouldn't expect it.
sorry, this got so long.
martin
If you go lean, revenue is everything. You start with something small, you fight to get every single customer, you grow with every project, staffing up another developer or sysops engineer paid from your own pocket to do a bigger project than the past one, trying to get your "side-product" ready to not be dependent of more projects at some point...
And then, you've the Double Stealth. Why bother with revenues, if VCs are throwing money at you? Why bother with customers at all? Why bother with products? Hell, why not just completely hiding what we do, as long as the money is flowing? Problem? :D
i kind of understand your point. the problem i see is that it might make you think you're doing something amazing while not receiving and adapting to customer feedback.
so in the end it's very linkely to build something that people don't care about or don't need.
this would be perfectly fine if you'd use your own money. but your investors invest in you because they want their money back plus profits.
so, you're right. now you're fine. but when the money or money or both are gone you get into trouble if there's no revenue and profit.
good luck!