Instead, either the client or the “reputation management company” decided to try a new tactic. Following a familiar playbook, they copied my Web3 is Going Great post to a free BlogSpot website, then backdated it by one day.

The goal was to then abuse the notice and takedown process to claim that I had stolen their work, force my webhost to remove the post, and then hope that I was either intimidated by the legalese or too strapped for time to fight it out with my hosting provider.