I have no objective data, only decades of personal experience and observation. It seems true in the majority of cases to me. Enough of a majority that it's a reasonable rule of thumb. The effect is particularly pronounced with websites.
I've even seen it happen in real time with small YouTubers. They get money and start putting it into "production values", then more often than not the quality of their actual substance declines.
Of course, it's not 100%. There are some flashy things that also happen to be decent, and there are nonflashy things that suck. Flashiness is just a general indicator of what the priorities of the maker are.
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I have no objective data, only decades of personal experience and observation. It seems true in the majority of cases to me. Enough of a majority that it's a reasonable rule of thumb. The effect is particularly pronounced with websites.
I've even seen it happen in real time with small YouTubers. They get money and start putting it into "production values", then more often than not the quality of their actual substance declines.
Of course, it's not 100%. There are some flashy things that also happen to be decent, and there are nonflashy things that suck. Flashiness is just a general indicator of what the priorities of the maker are.