I understand the point but the product is in fact a screen in a different form factor just like a phone is a screen that differs in factor from a monitor.

I think what I was trying to elude to is that their skydiving demo could have been utilized differently to talk about what the product experience will be like as a user. Instead what we got was streaming video of people skydiving - not exactly anything eye opening... the actual information I got about the product was really nothing.