To be fair, this was actually a common thing for blogging software companies at the time! Six Apart (makers of Movable Type) was named after the six-day age gap between the company's founders. And Tumblr Inc was originally Davidville Inc, David Karp's consulting company.
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In that thread, Matt instantly jumping to a "you are against me/you must be the enemy" is suuuuch a red flag that he has Main Character Syndrome.
I think naming his company AutoMATTic really says it all.
To be fair, this was actually a common thing for blogging software companies at the time! Six Apart (makers of Movable Type) was named after the six-day age gap between the company's founders. And Tumblr Inc was originally Davidville Inc, David Karp's consulting company.
Now that's a bit of trivia I did not know.