"why not embrace the throwaway culture and just make everything easy and practical to throw away?"
Because enough people say the following:
"I, for one, love my shiny new iPhone each year. No amount of (my own) preaching is going to get me to keep my iPhone 4S when Apple announces the iPhone 5 this year."
I don't think most people say that. Tech geeks certainly do, but they're a minority. And in any case, most people don't have the money to buy a new smartphone every year.
If Apple had an opt-in program where you could upgrade the screen, battery and logic board of your phone for $100, most people would opt for that.
Comments
"why not embrace the throwaway culture and just make everything easy and practical to throw away?"
Because enough people say the following:
"I, for one, love my shiny new iPhone each year. No amount of (my own) preaching is going to get me to keep my iPhone 4S when Apple announces the iPhone 5 this year."
I don't think most people say that. Tech geeks certainly do, but they're a minority. And in any case, most people don't have the money to buy a new smartphone every year.
If Apple had an opt-in program where you could upgrade the screen, battery and logic board of your phone for $100, most people would opt for that.