More like "please stop copying Apple's advertisement style". This is getting so out of hand that in Nexus Q case, for instance, you get this beautiful "ad-documentary" with a lot of people saying hyperbolic catch-phrases and not a single clue on what's the product all about...
I mean the visual style - the cameras, use of background music, people reciting "beautiful", "astonishing", "marvelous" things staring at some point right/left of the camera, etc.
As I said, they missed the most important aspect here: showing what the product actually does...
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More like "please stop copying Apple's advertisement style". This is getting so out of hand that in Nexus Q case, for instance, you get this beautiful "ad-documentary" with a lot of people saying hyperbolic catch-phrases and not a single clue on what's the product all about...
Apple's advertising style is showing how device works—at least in case of iPhone and iPad.
I mean the visual style - the cameras, use of background music, people reciting "beautiful", "astonishing", "marvelous" things staring at some point right/left of the camera, etc. As I said, they missed the most important aspect here: showing what the product actually does...
Here are the ads Apple ran for the new iPhone. All of them show the device being used. https://www.apple.com/iphone/videos/