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Too bad Microsoft is just a bunch of Ferengi in a trench coat.

That’s an insult to Ferengi.

Rule of Acquisition #3: Never spend more for an acquisition than you have to.

Rule of Acquisition #57: Good customers are as rare as latinum. Treasure them.

- Rom! How much did you pay for Activision?

- 76.4 billion bars of latinum, brother. Grand Nagus Kottick told me it was a great deal.

- Oh no, I’m ruined!

Treasure them.

this has a bit of a "To Serve Man" twist: you lock up treasure in a box, and keep it away from others

This is also known as "The Oracle Method"

You're assuming consumers are their customers. Consumer attention is the product now.

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