Absolutely this. Worse mistake I made was thinking a new business has to be innovative. Lost me years.

Anyone bootstrapping should make sure to copy an existing successful product or service. Copy it, copy its sales funnel, copy its ads, everything you can get away with.

Moonshots is for funded startups. Bootstrappers biggest risk, which will happen almost 100% if they have a technical background, is building stuff based on a logical "good idea", rather than mimicking what's proven to work as closely as humanly possible.

There's plenty of time for innovating later once the wheels are rolling and you're getting real time feedback.