Personally connecting to your early customers is one thing a startup can do that none of its established competitors can afford to. It is only possible when you don't have many users, but people love that shit so make the best of it and use it to kickstart your user base.
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Most of the time I'm impressed when a business acts humane. If your business does that, consider yourself novel.
"Do things that don't scale." - Paul Graham
Personally connecting to your early customers is one thing a startup can do that none of its established competitors can afford to. It is only possible when you don't have many users, but people love that shit so make the best of it and use it to kickstart your user base.
"Scale" in that quote is just a euphemism for "delegate" or "automate". Do the things that you can't just pay someone a wage or write a program to do.