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Comment on E-Commerce vs. Q-Commerce vs. Kirana Stores: A Shopping Evolution in India

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rupiOP

Growing up in an Indian village, everyone relied on the local Kirana store. Everyone had an 'account' at the Kirana store. The farmers would zero out the account at the harvest time.

Now when I go back, there are eCommerce motorcycle delivery drivers everywhere though the number of Kirana stores still remains about the same. I have never seen a Quick commerce delivery driver though - I guess villages aren't the target for Q-commerce companies.

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