I think another way of looking at this is to realize that if you are going to blog you must be intentional about it; you need to understand:
1) This is why we are blogging - including understanding the intended audience
2) This is who will be responsible for blogging - how much time and energy will be put into it by which team members
3) This is how we will measure the effectiveness of our blog
And then be prepared to iterate on those points. I've seen too many startup blogs with a few[1] posts from the early days, clearly with the best intentions, but then a silence that makes you wonder whether they still exist - better they never blogged.
Comments
I think another way of looking at this is to realize that if you are going to blog you must be intentional about it; you need to understand:
1) This is why we are blogging - including understanding the intended audience
2) This is who will be responsible for blogging - how much time and energy will be put into it by which team members
3) This is how we will measure the effectiveness of our blog
And then be prepared to iterate on those points. I've seen too many startup blogs with a few[1] posts from the early days, clearly with the best intentions, but then a silence that makes you wonder whether they still exist - better they never blogged.
[1] http://xkcd.org/1070/