I'm actually kind of bored of reading business and tech books. A couple that I've read lately that I've enjoyed are listed below. I'd love to read about what other people have been reading that's sort of "off the beaten path", but interesting to someone who is not an expert in the subject.
The New Geography of Jobs:
http://www.amazon.com/gp/product/B008035HQQ/ref=as_li_ss_tl?... - a lot of it won't be all that surprising to readers of this site, though. Basically he says that innovation industries are highly concentrated geographically. This is probably not new territory for those who read a lot of economics type of stuff.
On Writing Well by William Zinsser (http://www.amazon.com/Writing-Well-30th-Anniversary-Edition/...) is fantastic. It's not specifically about ad copy, having passion about what you're writing, as well as the fundamentals in this book, will help a ton.
Comments
I'm actually kind of bored of reading business and tech books. A couple that I've read lately that I've enjoyed are listed below. I'd love to read about what other people have been reading that's sort of "off the beaten path", but interesting to someone who is not an expert in the subject.
The New Geography of Jobs: http://www.amazon.com/gp/product/B008035HQQ/ref=as_li_ss_tl?... - a lot of it won't be all that surprising to readers of this site, though. Basically he says that innovation industries are highly concentrated geographically. This is probably not new territory for those who read a lot of economics type of stuff.
http://www.amazon.com/gp/product/B000UG9JFQ/ref=as_li_ss_tl?... - a book about copy writing. Not great so far, but something I could stand to learn more about. Other recommendations in this vein would be welcome!
Six Frigates: The Epic History of the Founding of the U.S. Navy - http://www.amazon.com/gp/product/B000W5MINK/ref=as_li_ss_tl?... - in time for the 200th anniversary of the war of 1812. Very interesting, and lots of things I didn't know.
Pacific Crucible: War at Sea in the Pacific, 1941-1942 http://www.amazon.com/gp/product/B005LW5JL2/ref=as_li_ss_tl?... - same author as the above book.
On Writing Well by William Zinsser (http://www.amazon.com/Writing-Well-30th-Anniversary-Edition/...) is fantastic. It's not specifically about ad copy, having passion about what you're writing, as well as the fundamentals in this book, will help a ton.