The explanation you gave still requires paying money, again, as a purely defensive move. Fine, you don't care about Google since it has so much "pocket money" laying around. How about startups that can't afford to throw 2K around every time ICANN decides to add TLDs?
"every time ICANN decides to add TLDs"? There are Top-Level Domains. You can't go any higher without knocking everything else down a level. ICANN has already decided that the top-level namespace is up for grabs, and the $2K fee is a one-time payment to protect your mark. Am I missing something? How can they "decide to add TLDs again?"
Comments
The explanation you gave still requires paying money, again, as a purely defensive move. Fine, you don't care about Google since it has so much "pocket money" laying around. How about startups that can't afford to throw 2K around every time ICANN decides to add TLDs?
"every time ICANN decides to add TLDs"? There are Top-Level Domains. You can't go any higher without knocking everything else down a level. ICANN has already decided that the top-level namespace is up for grabs, and the $2K fee is a one-time payment to protect your mark. Am I missing something? How can they "decide to add TLDs again?"
So it's a startup that is small enough for $2k to be too much, but big enough for competitors to be spending $200k+ to abuse their trademark as a TLD?
Where can I find this whimsical company?