The author is blowing the problem out of proportion. If Google uses the .blog TLD abusively or in a way that is irrelevant, users will go to another .TLD. There is no limit to the number of places users can go. The value in the mindshare of a word like "blog" is overblown, and it isn't the same as the monopoly power granted by an exclusive patent. If .blog domains suck, then we won't go there. Nobody will host blogs there. Nobody will care. It won't be a hip place. On the other hand, if someone makes a .TLD called something arbitrary (say .ddffdd) and everyone likes it, then guess what, it won't matter squat what is on .blog, everyone will go to .ddffdd. That's all.

Lets not act like the landing page URL is such a big deal. It is if you built up a trademark and if everyone is used to going to .blog for every single blog. But nobody is used to that. And nobody cares. And even if they are used to that habits can very quickly change. There were lots of so called "monopoly" destinations a decade ago and not even one of them is still standing today. Its a whole new ballgame on the Internet. And every ten years its going to be a whole new ballgame again.

Dude is seriously getting emo about a non issue.