I think this stems from the fact that a lot of people in the tech world, come from a pure tech background, and never bothered to educate themselves much with what a regular business functions like- to realize that - well - at the end of the day a business is a business - and the internet is mainly a medium - the basics will be same no matter where you are based. I'm a tech guy - but I made a conscious effort to read things occasionally that are not about tech businesses - it makes a world of a difference - in fact there are some businessy books I'd recommend to anyone - even if they arent ever interested in starting a business of their own - because they're also great life lessons hidden in those books :)