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DocuSign, RightSignature and EchoSign have broken away from the rest of the market--it's really tough to create a lightweight contracting experience that is usable by 99% of the internet population. That plus a long lead time to enough adoption to pay bills and you've got a space that I bet will look roughly the same in 3 years' time.

You are right that now most people have experienced an electronic signature--even at the grocery checkout counter. But walk into your bank, apply to your local retailer or call the plumber and you'll be writing on paper. The general estimate is that we are at 1% adoption today. We also believe that in ten years nobody will be demanding more paper in their lives and business workflow.

Kinda crazy that we've stayed rooted to such an inefficient and archaic practice, eh?

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