It sounds like we agree that long-lived branches are not continuous integration at least. We probably differ in that I think short-lived branches and pull requests are more overhead than most teams require. Keep in mind that CI does expect daily check-ins to master. That's how short those branches can live to satisfy that requirement. Anything else is not CI... which is not the end of the world either, but I don't see the point of using a CI server at all anymore. Just build/test your stuff locally.