If I had to guess (and I guess I don't /have/ to), I'd say it's strictly psychological pricing, and is not intended to reflect some sort of idealized exchange rate or the like.
I think it's not just that though - there's the sales tax and the extra warranty mentioned elsewhere in thread, plus there's a bit more overhead of doing business in Europe. More languages, different rules, etc.
Adding all of that up, I can totally understand that Apple just slap on the same EUR/USD amount and call it a day.
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If I had to guess (and I guess I don't /have/ to), I'd say it's strictly psychological pricing, and is not intended to reflect some sort of idealized exchange rate or the like.
http://en.wikipedia.org/wiki/Psychological_pricing
Agreed.
I think it's not just that though - there's the sales tax and the extra warranty mentioned elsewhere in thread, plus there's a bit more overhead of doing business in Europe. More languages, different rules, etc.
Adding all of that up, I can totally understand that Apple just slap on the same EUR/USD amount and call it a day.
Not forgetting that things are priced by what people will pay for them..