We've tackled similar high CPC challenges in competitive markets for other SaaS businesses. Achieving a positive ROAS is entirely possible with the right strategy and execution. One effective approach is to focus on carefully selected long-tail keywords and niche segments where CPC is lower. Additionally, optimizing dedicated landing pages for higher conversion rates can make a significant impact. Developing the right funnel and working on lead nurturing is crucial as well. Finally, leveraging data analytics to identify and target high-value customer segments can ensure the lifetime value justifies the ad spend.