It could be a competitor (Stark Industries) that is getting large. If the brand still has SEO or social juice, buying it then rebranding it as something like "Wayne Enterprises, now a Stark Industries Company".
It could be a cheap relabeling of existing products but if all the company who is doing that say is, "Yo, we bought the brand." and doesn't hide it or make false claims, that is completely legit.
It's a pretty smart move if the price is right, which can be a big "if".
Comments
It could be a competitor (Stark Industries) that is getting large. If the brand still has SEO or social juice, buying it then rebranding it as something like "Wayne Enterprises, now a Stark Industries Company".
It could be a cheap relabeling of existing products but if all the company who is doing that say is, "Yo, we bought the brand." and doesn't hide it or make false claims, that is completely legit.
It's a pretty smart move if the price is right, which can be a big "if".