Effectively it’s no different than any other acquisition. There is nothing inherently nefarious about buying business assets for the brand and not the actual business itself.
As an example when RadioShack was in bankruptcy a PE group acquired the brand/IP for $26M. A couple years later that PE group resold the IP to a group in South America that relaunched RadioShack retail stores, but they could have used the brand in connection with a business unrelated to electronics retail stores.
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Effectively it’s no different than any other acquisition. There is nothing inherently nefarious about buying business assets for the brand and not the actual business itself.
As an example when RadioShack was in bankruptcy a PE group acquired the brand/IP for $26M. A couple years later that PE group resold the IP to a group in South America that relaunched RadioShack retail stores, but they could have used the brand in connection with a business unrelated to electronics retail stores.