Even when they do shoot outdoors during the day in films, you have scrims, bounce cards, 12k lights and all manner of things to control the light. Also, DP's try to shoot exteriors during golden hour a few hours after sunrise or before sunset, to get softer and warmer light. If you have to shoot mid day, you try to either use a scrim or you pray for clouds to soften the harsh light.
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Even when they do shoot outdoors during the day in films, you have scrims, bounce cards, 12k lights and all manner of things to control the light. Also, DP's try to shoot exteriors during golden hour a few hours after sunrise or before sunset, to get softer and warmer light. If you have to shoot mid day, you try to either use a scrim or you pray for clouds to soften the harsh light.