There's a lot of untapped creativity from the masters of film and television production in gaming, because the skills don't map well. I'm definitely keen to see what happens to that situation once the engines get closer to simulating the real world. The possibilities are endless, since suddenly a great lighting director's skill set is much more valuable to a team working on a AAA title.

That isn't to say this doesn't happen now, just that it's only going to get better.