Last big project at my old job was for an appointment notification service. In addition to making SMS messages longer and thus costing us more, counterintuitively the unshortened URLs got flagged as spam by automated systems and end users more than shortened. However, you can’t use bitly or other free/public shorteners; use one hosted on your own domain. I used shlink https://shlink.io/
Another advantage is that the redirect address of the sent link can be modified. If there are changes in operational requirements, the landing page address can be adjusted in a timely manner
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Last big project at my old job was for an appointment notification service. In addition to making SMS messages longer and thus costing us more, counterintuitively the unshortened URLs got flagged as spam by automated systems and end users more than shortened. However, you can’t use bitly or other free/public shorteners; use one hosted on your own domain. I used shlink https://shlink.io/
Another advantage is that the redirect address of the sent link can be modified. If there are changes in operational requirements, the landing page address can be adjusted in a timely manner