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Why is Apple allowing Google to serve ads to Apple's customers?

You’re asking why apple doesn’t ship an adblocker in their browser?

I don't know if that's what the OP meant with that question, but I do think this is a valid question: why don't they? It would certainly improve the user experience.

I think the answer is somewhere upwards of $20 billion a year.

https://www.theverge.com/2024/5/2/24147007/google-paid-apple...

Because Apple sells its customers' traffic to Google for billions of dollars each year.

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