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The "keeper test" was known inside the organization, but it wasn't disclosed publically until recently.

That's not true at all. I've never worked there and have heard of the keeper test for years, ever since the culture memo leaked in 2009. Here's an article from 2010 about it: https://www.shrm.org/topics-tools/news/hr-magazine/tough-lov.... The company's culture page has mentioned it ever since its first iteration in 2017 (per Wayback Machine).

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