Is this shocking or is this news to someone? Celebrities have always been paid for endorsements. There may be some celebrities that are very picky about who and what they endorse but when you're a celebrity your business is being a celebrity. So you conduct yourself as if it's a business.

That doesn't mean you take every job that comes along but you weigh the income of that job versus the outcomes to your status as a celebrity. Celebrities sell themselves why would we be shocked that influencers (hint it's in the name) are any different.