I can confirm this having submitted a popular app that was borderline violating itunes T&C. While we never had the honour of Steve giving us a call, PR and product people were talking to us in the background. I expected them to be the toughest app store to deal with but they were really quite good.
Given the small amount of money Apple makes from the store I would imagine that user experience is a higher priority for them. It reflects very badly on Apple if their users are able to hand over credit cards to dodgy third parties through 'their' apps.
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I can confirm this having submitted a popular app that was borderline violating itunes T&C. While we never had the honour of Steve giving us a call, PR and product people were talking to us in the background. I expected them to be the toughest app store to deal with but they were really quite good.
This wouldn't surprise me.
Given the small amount of money Apple makes from the store I would imagine that user experience is a higher priority for them. It reflects very badly on Apple if their users are able to hand over credit cards to dodgy third parties through 'their' apps.