I think more clearly it is a suggestion to find a problem that needs solving, and then solve that. This is solid advice.
Many people will 'dream up' a new product/idea/concept, fall in love with it, and then try to build a company out of it. This has a much much lower chance of success. (great for including in a work of fiction, less useful when you're trying to convince people they need something they never heard of before). So don't do that.
But it also works for life, the 'Just Landed' app is a good example of something that I do infrequently, FlightAware made better (you can watch as the plane comes in) and this could be even better. But you have to have to consciously make the step of stepping outside 'living' your life and look at like as a process to be improved.
Some people do this naturally, others have to work at it, and some never get it. Diego's advice to talk to people and find out their pain points (everyone loves to complain) is a good way of seeing the process outside of that actors implementing that process.
Yes, I wrote this post because I've chatted with a few first-time founders who haven't experienced life at BigCo. As a result, they are creating solutions to problems nobody has. To me, it seemed obvious that you had to know BigCo from the inside before trying to sell them something.
Comments
Basic idea is that there are lots of problems in BigCo that can be solved with software.
I think more clearly it is a suggestion to find a problem that needs solving, and then solve that. This is solid advice.
Many people will 'dream up' a new product/idea/concept, fall in love with it, and then try to build a company out of it. This has a much much lower chance of success. (great for including in a work of fiction, less useful when you're trying to convince people they need something they never heard of before). So don't do that.
But it also works for life, the 'Just Landed' app is a good example of something that I do infrequently, FlightAware made better (you can watch as the plane comes in) and this could be even better. But you have to have to consciously make the step of stepping outside 'living' your life and look at like as a process to be improved.
Some people do this naturally, others have to work at it, and some never get it. Diego's advice to talk to people and find out their pain points (everyone loves to complain) is a good way of seeing the process outside of that actors implementing that process.
Yes, I wrote this post because I've chatted with a few first-time founders who haven't experienced life at BigCo. As a result, they are creating solutions to problems nobody has. To me, it seemed obvious that you had to know BigCo from the inside before trying to sell them something.