Nvidia offers AI Enterprise suite with NeMo, NIMS and many other services and consultancy to enterprise customers. These customers than can either use any AI models or Nvidia models.
Nvidia has no intention to earn money on models but to offer foundation models and extending their SW products which require their HW platform.
Basically, just like CUDA costs you nothing, it costs you nothing to use Nvidia models. And since you're on it you might want to use Nvidia HW for better performance and then you might want security and get interested in Nvidia SW enterprise.
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Nvidia offers AI Enterprise suite with NeMo, NIMS and many other services and consultancy to enterprise customers. These customers than can either use any AI models or Nvidia models.
Nvidia has no intention to earn money on models but to offer foundation models and extending their SW products which require their HW platform.
Basically, just like CUDA costs you nothing, it costs you nothing to use Nvidia models. And since you're on it you might want to use Nvidia HW for better performance and then you might want security and get interested in Nvidia SW enterprise.