I feel like this has existed for all of the early influencers who continue to peddle their mediocre NYT mostly self-help bestsellers. Probably even to name a name, something that Ryan Holiday infamously wrote about early in his publishing career.
I knew a person who did some type of manipulation for their TikTok up to 550k followers in 2020-2021. They would average maybe 2k views a video(thus horrible engagement), but they would dupe many advertisers for thousands of dollars to "reach 550k followers" by peddling all sorts of useless products.
I believe this pattern is very rampant in social media and heavily manipulated, especially today for stuff nobody wants to buy but platforms are pushing consumerism/advertising. I wrote a book on how ridiculous social media is nowadays called "Enough". If anyone wants a free copy, feel free to send me an email.
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I feel like this has existed for all of the early influencers who continue to peddle their mediocre NYT mostly self-help bestsellers. Probably even to name a name, something that Ryan Holiday infamously wrote about early in his publishing career.
I knew a person who did some type of manipulation for their TikTok up to 550k followers in 2020-2021. They would average maybe 2k views a video(thus horrible engagement), but they would dupe many advertisers for thousands of dollars to "reach 550k followers" by peddling all sorts of useless products.
I believe this pattern is very rampant in social media and heavily manipulated, especially today for stuff nobody wants to buy but platforms are pushing consumerism/advertising. I wrote a book on how ridiculous social media is nowadays called "Enough". If anyone wants a free copy, feel free to send me an email.