Yesterday, I walked into the office of the CFO at work. He doesn't swear a lot, but there was an amazing stream of profanity coming out of that office. Turns out he was trying to shorten a link with bit.ly and was discovering the redesign for the first time.

The funny thing is I went back to my desk and gave bit.ly a try, and got a fairly clean, uncluttered page that was easy to use--nothing at all like that page the CFO got.

The difference? I don't have a bit.ly account. He does, and was signed in.