The article literally shows two examples of ads for trucks, one advertising utility and one signalling...
The fact that most ads _today_ focus on the signalling type speaks more about how consumer goals have changed, such that more people are buying for signalling. It doesn't imply that is the only reason, just that it's an increasingly _common_ one.
The fact that most ads _today_ focus on the signalling type speaks more about how consumer goals have changed, such that more people are buying for signalling.
Marketing has driven, rather than responding to, the change in consumer goals.
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Where do they imply that?
The article literally shows two examples of ads for trucks, one advertising utility and one signalling...
The fact that most ads _today_ focus on the signalling type speaks more about how consumer goals have changed, such that more people are buying for signalling. It doesn't imply that is the only reason, just that it's an increasingly _common_ one.
Marketing has driven, rather than responding to, the change in consumer goals.