There was an article about this recently, rise of weird socks in the Valley, hah found it: http://www.nytimes.com/2012/02/05/fashion/in-silicon-valley-...

I think it would be good to put a link to this and similar news items on your home page. Fashion trends are mostly stampedes, many people would buy your socks if they know people from FB and Twitter are wearing them, i.e. it's a new trend.

It has links to your competitors but I think the trend validation is worth it.