It has solved enterprise SSO for large swaths of the modern SaaS tool landscape.
People don’t remember how much fun it was to integrate ActiveDirectory into anything before ubiquitous G-Suite/Workspace logins. Or deal with dozens of external accounts for hundreds of users at a company. Easily a blocker for any startup trying to sell to bigger clients.
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It has solved enterprise SSO for large swaths of the modern SaaS tool landscape.
People don’t remember how much fun it was to integrate ActiveDirectory into anything before ubiquitous G-Suite/Workspace logins. Or deal with dozens of external accounts for hundreds of users at a company. Easily a blocker for any startup trying to sell to bigger clients.