It’s really just increasing your surface area of luck. When I wrote about iOS dev in 2008, I got contacted by an editor at Manning and then wrote a book. I have had people reach out to ask follow-up questions on a tech post and then hire me for a contract. To be found randomly — write a lot of posts that answer questions people Google (those are the ones I have that get the most hits).
But also, when I applied to my last job, I could show some samples from my blog where I referenced their products (that I had built add-ons to). That’s just writing stuff down about what you are doing.
Finally, I mostly write my thoughts — those get no SEO and aren’t as useful, but are good to send to clients when they ask for my thoughts on some subject.
I have a contact page and I point people to LinkedIn to connect.
Comments
It’s really just increasing your surface area of luck. When I wrote about iOS dev in 2008, I got contacted by an editor at Manning and then wrote a book. I have had people reach out to ask follow-up questions on a tech post and then hire me for a contract. To be found randomly — write a lot of posts that answer questions people Google (those are the ones I have that get the most hits).
But also, when I applied to my last job, I could show some samples from my blog where I referenced their products (that I had built add-ons to). That’s just writing stuff down about what you are doing.
Finally, I mostly write my thoughts — those get no SEO and aren’t as useful, but are good to send to clients when they ask for my thoughts on some subject.
I have a contact page and I point people to LinkedIn to connect.