Maybe if the subject line was a little more explicit about why, for what, more people might click it. Example:
Still need to raise $1599 to stay commercial-free - underground/alternative Internet radio broadcasting from San Francisco.
Both my own personal experience and text-ad studies I've seen suggest that specific, concrete info drives higher value click-throughs (eg, more people willing to use or pay or your product).
Comments
Maybe if the subject line was a little more explicit about why, for what, more people might click it. Example:
Still need to raise $1599 to stay commercial-free - underground/alternative Internet radio broadcasting from San Francisco.
Both my own personal experience and text-ad studies I've seen suggest that specific, concrete info drives higher value click-throughs (eg, more people willing to use or pay or your product).