Shopify did very well connecting small makers/vendors to customers. Granted, to your point they are now trying to go for big vendors, thinking they can somehow unseat amazon. Probably won't work out well for them either.
If Shopify can avoid beating themselves up against the behemoth that is Amazon in a full-frontal assault, while also stay less crappy than Amazon, I think Shopify is on to something.
Amazon can't un-crappify themselves, it's not in their DNA.
Comments
Shopify did very well connecting small makers/vendors to customers. Granted, to your point they are now trying to go for big vendors, thinking they can somehow unseat amazon. Probably won't work out well for them either.
If Shopify can avoid beating themselves up against the behemoth that is Amazon in a full-frontal assault, while also stay less crappy than Amazon, I think Shopify is on to something.
Amazon can't un-crappify themselves, it's not in their DNA.
Shopify is not a marketplace, is it? When I want to buy something I don't go to shopify.com and search for it. I think this is a critical distinction.
You’re right, but Shopify is trying to change this with the Shop app
Shopify last year gated a lot of customisation functionality behind a 2.5k a month subscription. They certainly are pivoting away from small shops.