The automatic enrolment in the Etsy advertising program means the platform fees for anyone selling more than 10k USD increase sharply at that point to ~20% of total revenue.
That seems to assume a very very unrealistic 100% of orders being from offsite ads. In reality it's probably 10% for most shops if even that many.
Thanks for clearing that up - I thought the fees applied to all sales, not just ones with attribution to their ads. (I'm not an Etsy seller myself, but I'm friends with people who are)
The fees are still astronomically high even without the ads program.
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That seems to assume a very very unrealistic 100% of orders being from offsite ads. In reality it's probably 10% for most shops if even that many.
Thanks for clearing that up - I thought the fees applied to all sales, not just ones with attribution to their ads. (I'm not an Etsy seller myself, but I'm friends with people who are)
The fees are still astronomically high even without the ads program.