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37signals is a web products company, most famous for Basecamp. Ruby on Rails came out of there.

I don't know if their generosity to their employees translates to their bottom line. I think it works the other way: they are profitable enough that they can afford to be generous to their employees. The 37signals model seems to be: 1) have amazing people working for you 2) treat them really well. It's highly effective, but you need to have cash in the bank to get to step 1.

Where exactly does their money come from?

"Millions of people in 150,000 companies..."

"Pricing starts at $20/month."

http://basecamp.com/

Oh wow I had no idea it was such a popular product.

They charge money for their products like Basecamp, Campfire, etc.

Most of their products are web-based with paid subscriptions.

Almost all their products are SAAS offerings in consumer internet. Flagship product being the project management and online collaboration software - basecamp (http://basecamp.com/ ) . They make money from subscriptions, and target the long tail.

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