From the rest of your comment, it seems to me that the feeling that it's a chore might be more the reason it kills creativity - not the setting aside time in and of itself. If you don't look forward to that time (not saying that's a bad thing, one way or the other), you probably won't get much out of it.
What I meant is that it can feel like a chore because it's something 'imposed' by the company. You have to do creative work on xxdays - doing it any other day is a waste, 'cause xxday is the alotted time - and it has to be related to your job, otherwise it's a waste too. It's not a very happy proposition, as good as the intention may be.
Comments
> boxing the time for creativity ends up killing it.
John Cleese argues the opposite: https://www.youtube.com/watch?v=VShmtsLhkQg
From the rest of your comment, it seems to me that the feeling that it's a chore might be more the reason it kills creativity - not the setting aside time in and of itself. If you don't look forward to that time (not saying that's a bad thing, one way or the other), you probably won't get much out of it.
What I meant is that it can feel like a chore because it's something 'imposed' by the company. You have to do creative work on xxdays - doing it any other day is a waste, 'cause xxday is the alotted time - and it has to be related to your job, otherwise it's a waste too. It's not a very happy proposition, as good as the intention may be.