Personally, I don't care about branding at all but for the money and atmosphere. From career PoV, it's also important that the company, or its tech department if it's not pure tech, is very large. This has several benefits: I deal with technologies at scale, I can migrate to other big company, I can also migrate internally if I wish. And, since there are many folks around, there is usually no high pressure on working 110% like in (some) startups. There are many companies like these and the pay for seniors is excellent.
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What big companies that have equal or better branding are have fully remote jobs for seniors contributors?
I am sure you can name a couple, but I am skeptical that there are that many comparable roles available within those companies at this time.
Personally, I don't care about branding at all but for the money and atmosphere. From career PoV, it's also important that the company, or its tech department if it's not pure tech, is very large. This has several benefits: I deal with technologies at scale, I can migrate to other big company, I can also migrate internally if I wish. And, since there are many folks around, there is usually no high pressure on working 110% like in (some) startups. There are many companies like these and the pay for seniors is excellent.