I think there is a tendency to overcomplicate things, and human nature is such that most of the time colleagues don’t bother to update records properly. That’s the real-world experience CRM salespeople won’t tell you.
What also happens is that we have all these CRM tools in parallel with these “godawful workflow management” systems.
Theoretically there is a productivity gain, sure, but senior executives don’t make use of these tools, they hire a PA. The implementation of these CRM systems is usually done really really badly.
A good superset dashboard on the other hand- then we’re cooking with gas
Comments
I think there is a tendency to overcomplicate things, and human nature is such that most of the time colleagues don’t bother to update records properly. That’s the real-world experience CRM salespeople won’t tell you.
What also happens is that we have all these CRM tools in parallel with these “godawful workflow management” systems.
Theoretically there is a productivity gain, sure, but senior executives don’t make use of these tools, they hire a PA. The implementation of these CRM systems is usually done really really badly.
A good superset dashboard on the other hand- then we’re cooking with gas