I think a lot of founders want to finish the analogy, as Steve Jobs was to the early Personal Computer, I will be to the early AI scene. They look at the marketplace and realize if they build on android or iOS they are subject to the whims and destruction of Apple and Google. They therefore decide the only option is to build their own hardware and see how it goes. I think it will be almost impossible to beat a phone connected to a peripheral with a camera mic and speaker like the meta glasses paired to your phone though in the long run.