Those decks feel absurd but brands do matter. There’s a slide in there about hospitality brands… when staying in a new city I absolutely look to the hotel brand when making a reservation, because the experience tends to be very consistent across locations. It’s not like “ooh I have such a fondness for the Marriott logo”, it’s “I’d like a consistent experience so I go to Marriott”.
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Slide decks like that make me feel like there is another species out there for which brands matter. It's literally disorienting.
Those decks feel absurd but brands do matter. There’s a slide in there about hospitality brands… when staying in a new city I absolutely look to the hotel brand when making a reservation, because the experience tends to be very consistent across locations. It’s not like “ooh I have such a fondness for the Marriott logo”, it’s “I’d like a consistent experience so I go to Marriott”.